Since Michael's photography work sells itself, the main challenge for WOTA Technology was to design an experience that entices website visitors to book a session. Additionally, we focused on deploying basic SEO techniques that will help grow his brand.
WOTA Technology designed and developed a clean, elegant, and fully responsive website that lets Michael's work speak for itself. Through well planned information architecture and interaction design, users are guided through the website; allowing them to focus on the work in front of them and enabling them to easily book a session. On the backend, we have implemented a content management system that empowers Michael to have full control of the pictures displayed on his website, without having to use any confusing plug-ins.
Michael now has an online powerful presence for his brand that serves multiple purposes. Having a professional website not only legitimizes his brand and allows his potential clients to easily book sessions with him, but he is also rising through the ranks of Google searches. With a well designed website, Google is recognizing that Michael is a premier photographer in Las Vegas, and will soon be rewarded with organic growth.
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