Did you know that over 39.5% of all websites on the internet today were built with Wordpress? Wordpress has been the dominant website building tool used by developers for the last decade and a half, but a new tool has recently emerged that is giving Wordpress a run for their money. Webflow has been gaining more and more notoriety from developers and designers, including myself. I currently develop the vast majority of my client's websites using Webflow, so today I will discuss the differences between Webflow and WordPress, and why I trust Webflow over Wordpress to deliver fantastic results to my clients.
Why I first fell in love with Webflow.
As a Designer, my goal is stretch the boundaries of innovation to help provide the best result for my clients, and the best user experience for their customers. When I first started learning about Webflow, I realized that their software could impact how I develop website in major ways. With Webflow, I am now able to complete projects at a quicker pace, while also being able to have full control of the development stage of the website building process. When I was working with a developer, I would spend endless hours crafting my designs in a way that could be easily interpreted, only to end up with a product that didn't accurately reflect my vision. Webflow is fantastic, because it makes it easy for designers who have an understanding of front end development to build whatever they can dream of - with virtually no limits.
“Webflow is a popular choice for web designers because of the higher degree of customization. Web designers have more experience working with websites and get excited by the variety of choices made available, compared to beginners who tend to feel a bit overwhelmed in trying to make everything perfect” (Veza Digital).
Even though I initially changed my development process for efficiency & creativity reasons, I have stayed for the numerous other game-changing features that Webflow offers that can help take client websites to the next level. Below, I have listed the most compelling reasons to use Webflow.
Reason 1 - Clean Code
One of the most significant differences between Webflow and WordPress is the fact that Webflow builds websites using clean code. Building with clean code ensures every line of code used to build a website is simple, logical, and easy to understand. Every part of the code serves a purpose, and is streamlined for maximum efficiency. Because of this, Webflow code stands out from Wordpress code in three main areas:
- User Experience - When websites load faster, users are happier, more eager to buy, and spend more time interacting with your content.
- Ranking on Searches - Google has announced they will begin to penalize websites that take longer than normal to load. With clean code, you can ensure that your website has an edge above the competition.
- Back End - Webflow allows for easy integrations and back end work on your website that your customers will never see, but will definitely appreciate.
Reason 2 - SEO Advantages
Although having faster loading times for websites is a major advantage for SEO purposes, it's far from the only edge that Webflow offers. Although having faster loading times for websites is a major advantage for SEO purposes, it's far from the only edge that Webflow offers.
- Built in Meta-Description - Meta-descriptions are a vital and often overlooked part of the website building process that can have huge implications for SEO. A meta description is a description that is shown under the title of a web page or link on search engines like Google and Bing. It helps users understand what they are clicking on by providing a small description of the page and its content, but it's also a fantastic place to insert keywords for improving search result ranking.
- Perma-link Structures - By default, WordPress uses web URLs which have day and name in them (www.domain.com/2016/09/05/sample-post). Unfortunately for Wordpress, Google does not take favorably to out-of-date content. Webflow's permanent-link structure allows you to avoid this penalty because it doesn't contain a date.
- Google Analytics & Google Search Console - Google Analytics is a tool developed by Google that provides developers with powerful information on the behavior of website visitors. Google Search Console (previously known as Webmaster Tools) helps developers locate website issues, check backlinks and adjust structure for SEO purposes. Both of these programs are natively integrated with Webflow so that developers & designers can easily work on ranking your website.
Reason 3 - Truly Dynamic Websites
Most brands require dynamic websites. Dynamic websites allow you to easily change, edit, and adjust content and designs. Webflow has a major advantage here, because they help developers build truly dynamic websites, especially in two areas.
- Instant Updates - One of the most frustrating experience that I've had working with Wordpress is when an edit that I made to a call-to-action button took 3 weeks to update across all browsers. While I also partially attribute this incident to the developer I was working with, Wordpress offers little to no advantages when it comes to editing a live website. Webflow, however, pushes out website edits instantaneously so that changes can be made to the website at a moments notice.
- Built-in Content Management System (CMS) - Webflow's fantastic native CMS system allows website owners to manage the content on their website quickly & easily. This especially comes in handy when it comes to updating blogs, job postings, event postings, staff pages, portfolios, and much more. All of the Wordpress CMS plug-ins that I've worked with have had confusing and hard to navigate interfaces, but Webflow's CMS interface makes it effortless for clients to update their website with fresh content.
Reason 4 - Other Equally Fantastic Advantages
While the three reasons listed above are the most important reasons why I recommend Webflow over Wordpress, there are a host of other advantages that make Webflow a slum-dunk option
- Natively integrated Amazon Cloudfront CDN
- Built-in caching for faster load times
- eCommerce Functionality
- Zapier Integrations
- Flexbox functionality
- Works with reusable CSS classes
- Publish straight to the web
- Export code for download
- Live preview in website editor
- Code editor to add your custom code
- Responsive page settings, features, designs, and elements
- Easily create scroll-based animations, graphics, and interactions
- Full access to color swatches, shades, color coding, and color matching
Webflow is a powerful website building software that has completely changed the way I am able to operate, and has allowed me to offer better products to my customers. I will always appreciate Wordpress for the innovation it brought to the web dev world, but Webflow simply has too many advantages for me to not recommend them.